If I had a dollar for every time I heard about this problem, I would be rich!  Remember...the IT Band (Iliotibial Band) is a tendon.  Tendons are mostly collagen and are present to withstand tension.   They have also been shown to act as springs.  What would happen if you massaged a spring?  

Plantar Fasciatis is the buzz word of the summer, when “heels” get exchanged for sandals and flip flops.  As the foot is flatter more often, the bottom of the foot may experience inflammation of the plantar fascia, which is the tissue on the bottom surface of the foot.  

Heels are in disguise!  They are not just women’s fancy shoes... 

Do you wear:

Sneakers with cushion in the rear-foot?

Men’s dress shoes with a slight lift in the rear-foot?

Other shoes with more than a 1-inch heel?